Transforming Organizational Well-being Through Evidence and Strategy
We bridge the gap between cutting-edge neuroscience and practical business application, helping organizations thrive in the emerging Brain Health Ecosystem.
From Epidemiology Research to Enterprise Transformation
Our journey from cancer research to organizational health strategy
Cognitive Capital Group was founded on a simple but powerful insight: the same rigorous, evidence-based methodologies used in medical research can transform how organizations approach employee well-being.
The transition from academic research to organizational health was not just a career pivot—it was a recognition that the biggest public health challenge of our time is not solely clinical. It is organizational. With 50% of emerging skills being brain-related and $5 trillion lost annually to brain disorders, the workplace is the frontier of brain health.
We bring PhD-level scientific rigor to Fortune 10 strategic challenges. We speak at the UN General Assembly and advise government policy. We partner with leading universities and consult for organizations spanning healthcare, technology, finance, and education. But our mission remains unchanged: turn evidence-based employee well-being into a strategic advantage for every organization we serve.
How We Work: Our Strategic Pillars
Three principles guide everything we do
At Cognitive Capital Group, three core pillars inform our approach to helping organizations measurably improve business performance through employee well-being.
The Science-to-Practice Bridge
Leveraging PhD-level expertise in epidemiology and biostatistics to design evidence-based interventions that are not just "wellness perks" but strategic business requirements.
What This Means
- Every recommendation grounded in peer-reviewed research
- Biostatistical rigor applied to business problems
- Interventions designed for measurable outcomes (not participation metrics)
- Strategic alignment with organizational business objectives
Why It Matters
"We do not offer one-size-fits-all wellness programs. Every intervention is designed specifically for your organization, grounded in evidence, and tied to your business goals."
Health Analytics & Metrics
Moving beyond participation rates to track hard metrics—impact on business performance, productivity, health-related cost reduction, and organizational safety.
What This Means
- Focus on business outcomes (not wellness theater metrics)
- Measurement of: productivity gains, retention improvement, health cost reduction, engagement, safety
- ROI accountability for every intervention
- Continuous measurement and optimization
Why It Matters
"If you cannot measure it, you cannot manage it. We ensure every program is measured and optimized for maximum impact on what matters to your organization."
Strategic Global Influence
Maintaining a presence in high-level forums (UN, G7, WEF) to shape the global narrative on the "Brain Health Ecosystem" while providing local, actionable strategies for individual organizations.
What This Means
- Informed by the highest-level global conversations on brain health and economy
- Translation of global insights into local strategy
- Advocacy for the brain health ecosystem at policy and business levels
- Connection of your organization to the global movement
Why It Matters
"We do not just consult in isolation. We are at the forefront of the global conversation on brain health and brain health ecosystem. We bring those insights directly into your strategy."
Our Mission
To turn evidence-based employee well-being into a strategic advantage for organizations.
Our Vision
To make employee well-being a global strategic standard—powered by evidence, enabled by scalable tools, and embedded into every organizational decision.
Our Core Values
Principles that guide every engagement and partnership
Scientific Rigor
We ground every recommendation in peer-reviewed research and evidence-based methodologies. No pseudoscience, no wellness fads—only interventions proven to work.
Strategic Impact
We measure success in business outcomes, not engagement metrics. Our programs drive retention, productivity, innovation, and measurable ROI.
Global Perspective
Our work spans continents and cultures. We bring international expertise and understand how brain health ecosystem trends play out across diverse contexts.
Human-Centered
Behind every data point is a person. We design interventions that respect individual needs, organizational culture, and workforce diversity.
Collaborative
We partner with leading universities, research institutes, and industry organizations. Complex challenges require collective expertise.
Continuous Learning
Neuroscience evolves rapidly. We stay at the forefront of research, constantly refining our approaches based on emerging evidence.
Why Cognitive Capital Matters Now
The convergence of AI, demographic shifts, and economic transformation make brain capital the defining competitive advantage of the 21st century.
The AI Era
As automation handles routine tasks, uniquely human skills—creativity, adaptability, emotional intelligence—become the differentiator. All are brain-dependent.
Skills Shift
50% of rising workforce skills are brain-related. Organizations that invest in brain health today will lead tomorrow's economy.
Economic Impact
Brain disorders cost $5T annually. Brain health investment represents a $26T opportunity. This is not CSR—it is strategic imperative.
Leadership
Combining academic rigor, Fortune 10 experience, and global thought leadership
Krystal Sexton, PhD bridges epidemiology research and organizational leadership. Over a decade of global Fortune 10 leadership experience shaped her perspective on translating health science into business strategy at the world's largest scale.
Krystal's insights are shaping policy and practice at the world's highest forums on brain health and brain health ecosystem. She combines PhD-level rigor with Fortune 10 implementation experience to help organizations measurably improve business performance through strategic employee well-being.
She is committed to translating evidence-based approaches to employee well-being into measurable competitive advantage while advancing the global conversation on brain health and the brain health ecosystem.